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Australia prepares to ban live wagering throughout sports betting
27 May 2013
Australia has unveiled plans to prohibit television and radio broadcasts of wagering odds during live sports betting matches in a quote to curb problem gambling.
Gambling advertisements will no longer appear during live events and around sporting venues, the government said.
Prime Minister Julia Gillard said Australians had actually become "increasingly frustrated" with the promotions.
The broadcasting industry is expected to submit a revised code to Australia's media watchdog showing the changes.
"From the minute that the players step onto the field, to the minute that they leave the field, there will be no live odds," Ms Gillard told an interview.
"This is good news for households, since families I believe have ended up being progressively disappointed about the penetration of live odds into sporting protection."
Under the new rules, ads would only be enabled before or after a video game, or during a set up break in play, such as quarter-time and half-time.
'Focus of game'
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Promotion of sports betting chances by bookmakers who appear to be part of broadcast groups will also be banned.
The National Rugby League, which in the past has enabled bookmakers to provide odds throughout broadcasts, said it concurred with the government's strategy.
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"The frustrating belief is that we do not wish to see sports betting as the main focus of our video game," NRL president Dave Smith said.
"Fans, and particularly young fans, need to not go through excessive promo of wagering throughout matches.
"We want young kids to be enjoying the abilities of their preferred team, not quoting the odds."
The broadcasting market is expected to submit a modified code to the Australian Communications and Media Authority, said the government.
It approximates that up to 500,000 Australians are at threat of ending up being, or are, problem bettors.
Related web links
Australia Problem Gambling site
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Australia Plans to Ban Live Betting Odds Throughout Sports
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