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<br>By [Allison](https://www.businessnews.com.au/Company/Mission-NewEnergy) Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas high-end jets are enticing buyers with their smooth silhouettes, [luxurious cabins](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) - and significantly, their use of alternative fuels.<br> |
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<br>Fuel producers and [jetmakers](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) are eager to display unique kinds of aviation fuel considered less hazardous to the climate, from utilized cooking oil to the distinctly less [glamorous meat](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) waste.<br> |
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<br>Business jet operators, like airlines, have actually bowed to environmental pressure on aviation and devoted to [cutting](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) in half carbon [emissions](https://forest500.org/rankings/companies/mission-newenergy-limited) by 2050 [compared](https://www.google.com/search?kgmid=/m/0cqd_rb) with 2005.<br> |
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<br>Their hope is that adopting renewable fuel to suppress emissions could make company jets more appealing to environmentally conscious buyers - especially corporations dealing with concerns over sustainability from investors or green project groups.<br> |
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<br>The accessibility of less polluting private jets might also spare the rich and well-known the [negative publicity](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) experienced by Britain's Prince Harry and his partner Meghan over a current private jet trip to southern France.<br> |
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<br>Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br> |
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<br>The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) [producer](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>Some of the other 79 [airplane](https://www.businessnews.com.au/Company/Mission-NewEnergy) on display are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes anticipated to be pumped at the [program](https://forest500.org/rankings/companies/mission-newenergy-limited).<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets account for less than 0.1% of total yearly carbon [emissions](https://www.businessnews.com.au/Company/Mission-NewEnergy) worldwide, however can discharge, on average, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter firm Victor.<br> |
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<br>Prince Harry has actually protected his periodic usage of personal jets to guarantee his family's security, and has actually stated that on the [rare occasions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state events such as the furore over his travel plan have added fresh difficulties for an already making every effort to justify its contribution to cutting business expenses.<br> |
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<br>"Incidents of flight shaming including the use of personal jets are unfortunate when you consider that our market has provided fuel performance improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel usage will help the industry make inroads with corporations and [rich purchasers](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html). According to industry information, billionaires only have a 19% organization jet ownership rate.<br> |
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<br>But even an image transformation - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for checking out airplanes - is unlikely to satisfy all [critics](https://www.crunchbase.com/organization/mission-newenergy) at the Oct 22-24 luxury jet occasion.<br> |
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<br>Environmentalists and some analysts stay doubtful that biojetfuels, generally mixed 50-50 with kerosene, will make a considerable effect on public understandings about high-end travel.<br> |
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<br>"No quantity of [jatropha curcas](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make business jets look eco-friendly," said air travel expert Richard Aboulafia.<br> |
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<br>Demand from company jet operators for eco-friendly fuels now far exceeds supply and their interest might drive future production, [Sherbacow](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) said.<br> |
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<br>World Energy, which [produces](https://www.pinterest.com.au/missionnewenergy/) 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might [expand production](https://www.google.com/search?kgmid=/m/0cqd_rb) as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and experts are likewise seeing more interest from customers who wish to purchase carbon credits to balance out emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a business jet usage research study his business recently finished for a Fortune 500 business.<br> |
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<br>"At the end of the day, I believe that price, expense per hour, variety, speed and performance, that's still the (sales) driver. But I think individuals are ending up being more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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